When it comes to creating custom pins, the choice of enamel finish can significantly impact the pin’s appearance and durability. Whether you’re designing pins for a corporate event, a special occasion, or promotional use, selecting the right enamel type is key to achieving the desired look and feel. Here, we would like take you through the three main types of enamel used in custom pins—cloisonné, imitation enamel, and soft enamel—and explain how each option can benefit your design.

1. Cloisonné Enamel: The Premium Choice

Cloisonné enamel also called hard enamel pins, it is often considered the most luxurious and high-end option for custom pins. This technique dates back thousands of years and involves creating individual compartments (called “cloisons”) on the metal surface (copper raw material). These compartments are then filled with enamel and fired at a high temperature to achieve a smooth, glossy finish.

Why Choose Cloisonné?

• Smooth Finish: Cloisonné pins have a hard, smooth surface with no raised edges, making them ideal for intricate, detailed designs.
• High Durability: The firing process ensures that cloisonné enamel pins are resistant to fading, scratching, and wear, giving them a lasting, premium feel.
• Elegant Appeal: The shiny, polished look makes cloisonné pins a great option for awards, prestigious events, or high-end promotional items.

However, cloisonné pins are more time-consuming and expensive to produce, which means they’re best suited for premium projects or limited-edition runs, especially used for military badges or car badges.

2. Imitation Enamel: Affordable Yet Durable

Imitation enamel, also known as imitation hard enamel, is a popular option for those seeking a high-quality finish at a lower price point. The process involves filling the pin with enamel paint, then smoothing it down to the surface of the metal (can be brass, iron, zinc alloy) to create a flat, polished finish. Afterward, the pin is baked at a high temperature to set the enamel.

Why Choose Imitation Enamel?

• Cost-Effective: Imitation enamel offers a glossy finish similar to cloisonné, but at a fraction of the cost, making it a great choice for larger orders or budget-conscious projects.
• Durability: Like cloisonné, imitation hard enamel is resistant to fading and scratches, ensuring your pins last for years without losing their appeal.
• Smooth Appearance: The finish is very smooth and provides a premium, polished look without the high cost of cloisonné.

Imitation enamel pins are a great middle ground for projects that require a high-end appearance but don’t require the added expense of cloisonné.

3. Soft Enamel: The Classic and Versatile Choice

Soft enamel is the most common enamel option used in custom pins. This technique involves filling the pin with enamel and leaving the areas between the enamel filled with metal raised above the surface. After the enamel is applied, the pin is baked, but the metal areas remain prominent, giving the pin a tactile, dimensional feel. Epoxy is optional according to customer’s request.

Why Choose Soft Enamel?

• Textured Surface: Soft enamel pins have a distinct raised metal surface that gives the pin a unique, 3D feel.
• Customizable: Soft enamel allows for vivid, contrasting colors that stand out, making it an excellent option for logos, sports teams, and pop culture designs.
• Affordable and Fast Production: Soft enamel pins are quicker and cheaper to produce, making them a go-to option for large orders or events where time and budget are crucial.

If you’re looking for a cost-effective, highly customizable option that allows for more flexibility in design, soft enamel is the perfect choice.

Which Enamel Should You Choose?

• For Premium, Intricate Designs: Go for Cloisonné for its smooth, glossy finish and long-lasting durability.
• For High-Quality and Affordable Options: Choose Imitation Enamel for a polished, sleek look at a lower price point.
• For Vibrant, Textured Designs: Soft Enamel is perfect for bold, colorful, and dimensional pins that make a statement.

Why Partner With Us for Your Custom Pins?

At Pretty Shiny, we offer a wide variety of enamel finishes to suit your project needs. Whether you’re looking for the luxury of cloisonné, the polished look of imitation enamel, or the vibrant appeal of soft enamel, our team of experts ensures that every pin is crafted with precision and care. With over 40 years of experience in custom pin production, we take pride in delivering high-quality, durable, and custom-designed pins that exceed expectations.

If you’re ready to bring your custom pin ideas to life, contact us at sales@sjjgifts.com and let’s get started today!